About Transformative Study Tours with Yuho China
Who We Are
Yuho is an experiential education venture founded by three University of Manchester MBA alumni, united by a vision to empower young people through transformative learning.
We design curriculum-linked study tours that connect China’s rich heritage with its modern innovation — immersive journeys that inspire students and expand global perspectives. Our bilingual team of educators and cross-cultural specialists combines international outlook with local expertise, supported by scholars, industry leaders, and master artisans.
Headquartered in the UK with strong partnerships across China, Yuho delivers seamless, safe, and insightful experiences that prepare the next generation to thrive as true global citizens.
Founders
Joey Shi
Joey Zhao
Joey Shi
“An adventurer who left the office behind — from Alibaba to an MBA — driven by a passion to explore possibilities and make a meaningful impact through cultural exchange programs.”
With dual Master’s degrees, including an MBA from the University of Manchester, Joey brings over eight years of experience across industries—from real estate to
“An adventurer who left the office behind — from Alibaba to an MBA — driven by a passion to explore possibilities and make a meaningful impact through cultural exchange programs.”
With dual Master’s degrees, including an MBA from the University of Manchester, Joey brings over eight years of experience across industries—from real estate to tech, including a managerial role at Alibaba. Educated across five global regions and having traveled to over 50 countries and 80% of China, she believes in the transformative power of education and travel, particularly through immersive educational experiences and youth travel to China.
Joey combines strategic vision, cross-cultural insight, and hands-on experience. She focuses on shaping journeys that inspire curiosity, broaden global understanding, and prepare young people to lead with empathy and purpose.
Andy Tan
Joey Zhao
Joey Shi
A director, artist, and educator committed to shaping the next generation of global citizens — driven to make a lasting impact through culture, creativity, and education.
With dual U.S. bachelor’s degrees and an MBA from the University of Manchester, Andy Tan has spent over a decade living and working across the U.S., China, and the U.K
A director, artist, and educator committed to shaping the next generation of global citizens — driven to make a lasting impact through culture, creativity, and education.
With dual U.S. bachelor’s degrees and an MBA from the University of Manchester, Andy Tan has spent over a decade living and working across the U.S., China, and the U.K. in education and creative leadership. As the owner of an elite private school in China, he brings operational expertise and a deep commitment to youth development across cultures, particularly through cultural exchange programs.
At Yuho, Andy leads the creation of immersive educational experiences that blend storytelling, visual thinking, and environmental awareness with space for self-reflection and cognitive exploration. His work not only facilitates youth travel to China but also helps students engage deeply, challenge assumptions, and develop the global awareness needed to thrive in a complex world.
Joey Zhao
Joey Zhao
Joey Zhao
A seasoned global traveler and cultural storyteller, Joey Zhao blends over 10 years of marketing expertise with a deep-rooted passion for design, art, and youth culture. Holding an MBA from the University of Manchester and a Master’s degree in Art, she brings a unique dual lens of business strategy and creative insight to every journey sh
A seasoned global traveler and cultural storyteller, Joey Zhao blends over 10 years of marketing expertise with a deep-rooted passion for design, art, and youth culture. Holding an MBA from the University of Manchester and a Master’s degree in Art, she brings a unique dual lens of business strategy and creative insight to every journey she designs, including innovative cultural exchange programs.
As Vice President at a publicly listed media group, Joey has led award-winning campaigns for global brands like Nike and LEGO, while also building a powerful network across China’s universities, studios, and creative industries. She’s not just showing you China; she’s introducing you to the artists, designers, and thinkers shaping its future through immersive educational experiences.
From sourcing top experts in each industry to crafting immersive experiences, Joey transforms every tour into a bridge between cultures, ideas, and generations, making youth travel to China truly enriching.